Ad Work
Over the course of professional career, I’ve had the opportunity to take on more and more ad creative for a wide range of digital platforms and social media channels. Here is a brief showcase of that work.
Summer Institute
In an effort to reach prospective students on TikTok and drive them into University of the Arts pre-college program, the “Choose your own adventure” ad was born. It attempts to capture their imagination by showcasing what it’s like to experience an arts institution with a wide range of multidisciplinary offerings. Made using Adobe Premiere & After Effects.
March 2022
Virtual Tour
Exposing prospective students to the University of the Arts campus was near impossible at the height of the pandemic. While the institution had a virtual tour experience in place, it lacked the voice of our students experience, so I created a student-led campus tour video and this ad to help guide prospective students and their parents to the experience. Made using Zoom, After Effects & Google Earth Studio.
December 2020
Spotify Ad
Given Spotify’s high utilization among the university’s core demographic, I helped develop strategic micro campaigns for the platform to engage prospective students. This was a collaborative effort with input fielded from students. I recorded, directed and edited the project using a student for voiceover and Ryan Penn created the graphic. Made with Zoom, Quicktime and Adobe Audition.
October 2020
Discover UArts
In 2021 the University of the Arts’ biennial Viewbook went digital! In a short period of time I helped produce a series of testimonial videos for use in the digital version and augmented reality. To help guide prospects to the new digital Viewbook, I created this compilation of statements from our student testimonials. Made in Adobe Premiere & After Effects.
June 2021